There are thousands of LGBTQIA+ groups on Facebook. It's where people feel free, loved, welcomed. It's also a place to build confidence to be who you are. To celebrate all the love that is happening in these groups, we created a music video featuring real members of the groups dancing to the anthem I’m Coming Out, by Diana Ross. The campaign trigged a nationwide conversation about the theme, and the film was seen and shared by millions.
Two Shortlists at The One Show 2021: Branded Entertainment and Film.
2xGolds, Silver, 2xBronzes and one Merit at CCSP Festival 2021.
Selected as one of the 20 best campaigns in Brazil in 2020.
Finalist - Profissionais do Ano
473 MM impacts | 327 MM views | 7 MM PR impacts